Bluegrass Roots has the aim to be Kentucky’s preliminary advocate for voter registration, education, and protection. In terms of increasing voter registration, they have a goal to reach multiple demographics including young voters (ages 18-25), non-violent felons that have served the terms of their sentence, minorities, and people part of the LGBTQ+ community. They plan to provide and share information on registration status, polling locations, and include bilingual voting tools in order to help voters. Our group of five each had a role in creating the brand. From the logo, patterns, posters, merchandise, social media posts/stories, sationery, website and brand book. A system was created so that it can carry out throughout the many assets. My main role was note taking, creating the logo, merchandise, and posters.